"de bonne facture: a French phrase to describe a work of quality, be it a piece of art, literature or an object."

« de bonne facture » is a French expression describing a way of doing things well. It is a word that can be used for a poem, a piece of furniture, a piece of clothing. It is a way of saying that designing is inseparable from manufacturing, and that a certain form of integrity can be respected in the way clothes are made today.

I have always been inspired by the classic menswear wardrobe, its fabrics and its craftsmanship. Shetland wool jumpers, cotton poplin shirts, oversized raincoats with careful details… Clothes that are worn out by time have always charmed me, their irregularities and their marks of use give them soul. I love when these quality clothes are worn with a form of casualness, and I often watch people in Paris carry themselves with this slightly informal touch that is also beautiful when worn by women.

I imagined a wardrobe that brings back memories while always feeling up to date. A label with simple lines and quality materials that last. Clothes that can be put on, used, infused with movements, personal stories, while connecting them to the ateliers that have made them, to the hands that have assembled them.

Clothing is closely linked to nature, to agriculture where the fibers stem from: the cotton and linen flowers, the thistles that were used to brush flannels, the wool from the sheep shorn by farmers. Some textile regions keep cultures of craftsmanship alive. They are often linked to their landscapes and the activities of their inhabitants, like wool in Brittany, close to the ocean, or wool and leather in the Tarn, in the Midi-Pyrenean. Paying a tribute to these local cultures of craftsmanship, highlighting « made by » without being limited to a country, is central to my philosophy.


Déborah Sitbon Neuberg