De Bonne Facture & Marcel Lassance
We are proud to present our collaboration with Marcel Lassance, a pioneer of Parisian men’s style. He opened his first store in 1976, in Saint-Germain-des-Prés, defining what he called “the new man with fabrics that have always existed.” Cashmere, tweed, linen, and cotton were reinterpreted with modern sensibility, creating a style that transcended trends and time. Our collaboration grew naturally from a shared sensibility: a desire to break the rigidity of traditional tailoring and to create timeless garments, softly constructed with noble materials and discreet refinement.
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