We are proud to present our collaboration with Marcel Lassance, a pioneer of Parisian men’s style. He opened his first store in 1976, in Saint-Germain-des-Prés, defining what he called “the new man with fabrics that have always existed.” Cashmere, tweed, linen, and cotton were reinterpreted with modern sensibility, creating a style that transcended trends and time. Our collaboration grew naturally from a shared sensibility: a desire to break the rigidity of traditional tailoring and to create timeless garments, softly constructed with noble materials and discreet refinement. Together, we revisited a late-90s Marcel Lassance vintage coat, reissued from De Bonne Facture’s archive fabrics. Originally inspired by coachmen’s coats, it features all the signature details of the Marcel Lassance label. This piece marks the first of a series of collaborations with Marcel Lassance, celebrating shared values of craftsmanship, authenticity, and timeless style.